What is CRM Integration?
We know that CRM is the most important part of a business focusing on customer relations and elevating them to the best ways. CRM solutions are being provided by many companies and can also be found online as hosted CRM solutions. The big question here is, how do we apply the new CRM methods to the already existing software means in our company? All companies need not and mostly do not use the same software for supporting their daily work flows. This makes it a complex task to utilize the CRM solutions provided by professional CRM companies. In this case, CRM integration comes to our rescue.
CRM Companies
CRM companies which were established with the sole purpose of providing CRM solutions to other companies not only provide solutions to the challenges being faced, but also provide software support and integration services to their clients.
CRM integration is done by the CRM Company after analyzing the current trends being followed and then choosing the required upgrades in the software tools. Hosted CRM solutions clearly provide options to customize their CRM methods to the needs of the client. They provide CRM integration trough self customization and easy steps.
CRM integration – an example
By taking up CRM integration from the companies that provide CRM services, we tend to involve all parts of our companies’ work flows in a customer centric fashion and add software support to all the existing automated work patterns for analyzing customer needs, requirements and expectations.
A good example can be the use of CRM integration by an e-commerce company. The CRM software can be integrated into the online portal of the company. This CRM add-on will keep gathering useful information from the customers’ interaction with the website. Some information like ‘which goods are at demand?’, ‘what kind of products are not being ordered at all?’, ‘which are being ordered as gifts?’ etc. can help in estimating the customer psychology and then serving their needs dynamically. This increases the traffic of customers towards the e-commerce site. CRM integration can help in improving a satisfied customer base.
CRM integration in the software industry
Although software industry constitutes a major part of providing CRM solutions, it also needs CRM solutions for its own needs. CRM integration is a necessity in most of the software industry. Some challenges like, inability to explain the project process to the client during the development and inability to create a free flow of work etc. are age old problems in the software industry. CRM integration services is a solution to all these problems. It helps in clean and clear work estimation and becomes a key to customer satisfaction.
This way, CRM integration is the implementation of CRM solutions.
